How to Generate Business Referrals

It’s intriguing to think about why companies with a broad base of satisfied customers and highly connected employees hardly get any business referrals. It doesn’t make sense. You’d think that companies would be able to leverage their huge customer base. But that’s not how it works.

Relationship capital – the secret to business prosperity

Relationship capital plays a major role in business success. Effective sales executives, marketers, and entrepreneurs, all understand that warm introductions and referrals are necessary to their business success.  Without a healthy flow of business introductions, companies will have a hard time raising capital, securing strategic and enterprise clients, and attracting leading partners.